Join the Movement: Make 988 Impossible to Ignore

Introducing the #988Trend

We’re not just raising awareness; we’re creating a moment.

In partnership with Michelle Barone RED, MHA Dutchess is launching the #988Trend - a bold, creative, high-energy campaign with one mission:

Make “988” as recognizable as 911.

And we’re doing it in a way that’s impossible to scroll past.

Scream It. Sing It. Show It.

There are no rules. Just creativity.

• Sing it like your favorite song
• Shout it from the rooftops
• Show it through art, movement, or storytelling

However you express it, make it you. Make it fun. Make it unforgettable.

Because the more engaging it is, the more lives we reach.

How to Participate

1. Create your #988Trend video
2. Post it on your social media
3. Use #988Trend and #MHADutchess
4. Tag us + challenge 3 others by name
5. Keep it going

This is how movements spread. One person, one post, one ripple at a time.